Transforming Training: How the team at Your Learning Academy Created Animated Explainer Videos for a Leading FMCG Company

The Challenge: Ineffective Training Materials

A leading FMCG company had a challenge that many large organizations face: they had a wealth of training materials, user manuals, and process guides, but these were in formats that were not effectively communicating the principles and processes to their employees. The existing materials were primarily in PowerPoint presentations and extensive written documents, which, while informative, lacked engagement and did not resonate with their workforce.

The Solution: Animated Explainer Videos

The team from Your Learning Academy proposed an innovative solution to transform these static, text-heavy materials into dynamic and engaging animated explainer videos. This approach aimed to simplify complex information, making it more accessible and engaging for employees.

Step 1: Analyzing Existing Materials

The first step in our process was to thoroughly analyze the existing training materials. This involved:

• Reviewing PowerPoint Presentations: We assessed hundreds of slides to identify key information and recurring themes.

• Examining User Manuals and Process Guides: Detailed documentation was distilled down to essential processes and instructions.

• Consulting with Subject Matter Experts: To ensure accuracy and relevance, we collaborated with the company’s internal experts.

Step 2: Storyboarding

Once we had a clear understanding of the content, we moved on to storyboarding. Storyboarding is a crucial phase where we:

• Visualized Content Flow: We outlined how information would be presented visually, ensuring a logical and engaging flow.

• Incorporated Key Messages: Important principles and processes were highlighted to ensure they stood out.

• Planned Interactive Elements: We identified opportunities for interactive elements to enhance engagement.

Step 3: Creating the Animations

With the storyboards approved, our team of designers and animators set to work. This phase involved:

• Developing Characters and Graphics: We created relatable characters and visually appealing graphics to represent various concepts.

• Animating Processes: Complex processes were broken down into simple, easy-to-follow animations.

• Adding Narration and Sound Effects: Professional voiceovers and sound effects were added to enhance the storytelling and maintain engagement.

Step 4: Integrating with the LMS

After the videos were created, the next step was to integrate them with the company’s Learning Management System (LMS). This involved:

• Formatting for Compatibility: Ensuring that the videos were in formats compatible with the LMS.

• Uploading and Organizing Content: We uploaded the videos and organized them into modules for easy access.

• Setting Up Tracking and Analytics: To monitor engagement and effectiveness, we set up tracking and analytics within the LMS.

The Impact: Positive Feedback and High Engagement

The feedback from the FMCG company and its employees was overwhelmingly positive. Here are some of the key outcomes:

• Increased Engagement: The animated explainer videos were much more engaging than the previous text-based materials. Employees found them easier to understand and more enjoyable to watch.

• Improved Retention: Simplifying complex processes into visual animations helped employees better retain the information.

• Internal Popularity: Many of the videos started trending on the company’s internal corporate video streaming platform, indicating high levels of interest and sharing among employees.

• Enhanced Learning Experience: The combination of visual storytelling, professional narration, and interactive elements created a rich learning experience that resonated with the workforce.

Case Study: Streamlining Supply Chain Training

One of the standout examples from this project was the transformation of supply chain training. The original material was a dense PowerPoint deck that employees found challenging to navigate. We turned this into a series of animated videos that:

• Simplified Complex Concepts: Breaking down intricate supply chain processes into step-by-step animations.

• Provided Visual Examples: Using graphics to illustrate concepts such as inventory management and logistics.

• Included Interactive Quizzes: To reinforce learning, each video ended with a quiz to test comprehension.

Conclusion: Revolutionizing Corporate Training

At Your Learning Academy, we are dedicated to transforming traditional training methods into engaging, effective learning experiences. By converting static training materials into dynamic animated explainer videos, our team helped a leading FMCG company improve employee understanding and engagement. The success of this project demonstrates the power of visual storytelling in corporate training.

If your company is looking to revamp its training programs and create content that truly resonates with your workforce, contact us today. Let us help you turn your existing materials into compelling learning experiences that drive results and empower your employees.